Applaud the creation and cherish the celebrations!! Stepping into the best of both worlds, STAR PARIVAAR AWARDS 2011 went international this year at The Venetian Macau on 24th February 2011. Creating a benchmark for the rest, STAR Plus, for the first time, brought to the fans, all the excitement and fun LIVE from Macau across all web properties & social media platforms.
With the LIVE feature on the official page of STAR PARIVAAR AWARDS 2011, viewers were provided with a continual update on event and surprisingly exclusive feeds on their favourite artists was updated real time. Be it Hrithik Roshan arriving at Macau or Harshad Chopra confessing about his romantic life, fans were kept updated about everything! This was highly appreciated by one and all thus creating a huge amount of excitement amongst fans who glorified the official web pages with their praise and applause.
Apart from various activities like polls, voting, predict-and-win contest among other things were done across the board, a discussion board on the STAR Plus website was abuzz with fans voicing their opinion on nominations, performances expected and their expectations from SPA going international!
As a result that SPA 2011 was among the most discussed topics in the social media space , and even featured among the top ten trending topics on Twitter on the day of the event, i.e., 24th of February!
Says Lalit Bhagia, VP (Digital) at STAR India “Viewers love our shows and characters and appreciate our effort to provide them with the most unparalleled entertainment in the country. With STAR PARIVAAR AWARDS reaching Macau, it is not just the performances and stars that provide for this unique entertainment but the spirit of the country and the fans who make it large and give an all time high to our efforts. Therefore, it is necessary to ensure that our viewers got all the updates, behind the scenes, spoofs, happenings, star rehearsals etc as the show happened while utilizing the maximum social media assets.”
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